Demo Factor

#SRACon

History

The origins of Demo Factor start back in 2008 when the Student Radio Conference was hosted by 1449am URB, at Bath University. Back then it was called “Demo Idol”, it was a small and humble stage with just a few tables, and 5 industry judges. They patiently listened to any demos that were given in via CD and they gave feedback. At the end of the session the judges announced a prize of an overnight show on Galaxy FM for the best demo.

In 2009 the same 5 judges evolved the idea and became “Demo Factor” for the first time at the Student Radio Conference in Leeds. A host was introduced (Adam ‘Seacrest’ Catterall) who, with his northern cheeky charm, was able to both stand up for the person who’s demo was being critiqued and also push the judges to provide examples and reasonings for their decisions.

Since then Demo Factor has been to Nottingham (2010), Hatfield (2011), Bradford (2012), Newcastle (2014) and Exeter (2015) with many smaller ‘spin-offs’ along the way at various training days up and down the country.

Previous Winners

Sammy James - 2015 Winner

Sammy is from Leeds Student Radio and won Demo Factor in 2015 in Exeter. It was a close fought race with Absolute Radio boss Paul Sylvester 'umming & arrrghing' for quite a while. By winning the competition Sammy got the chance to present his own show on Absolute Radio 90s at One Golden Square - a building where he still works as a Broadcast Assistant for Absolute Radio.

George Godfrey - 2014 Winner

George hails from Fly FM in Nottingham and won last year’s Demo Factor in Newcastle. He was so good that Paul Sylvester, one of the judges and also Deputy Content Director at Absolute radio gave him a job! Paul said:"George is a real talent. His demo was great and he's the perfect example of why student radio continues to be one of the major ways of finding new talent." George hosts a number of shows on the Absolute Radio and Absolute Radio 90s.

Ben Burrell - 2008 Winner

Ben won the very first edition of Demo Factor – back when it was actually called “Demo Idol” – at the Student Radio Conference hosted by 1449am URB in Bath. He was a student at Pure FM at the University of Portsmouth. After winning, he was given a one of show on Galaxy. Since then he has presented on The Breeze Network, Free Radio, and Gem 106. Most recently he has started presenting Drive on Free Radio Coventry & Warwickshire.






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