Demo Factor

Chris North

Founder & Talent Manager, North Media Talent

Chris North, Founder & Talent Manager, North Media Talent


With 19 years experience in talent management and artist representation, Chris is the founder of North Media Talent and as an Agent and Manager consults on media projects while continuing to discover fresh talent and represent a combination of new and established presenters.

Chris’ career began at BBC Radio Clwyd, North Wales at 15 before presenting the BAFTA winning documentary series Ipso Facto for CBBC.

Studying History at De Montfort University he helped set up Demon FM and became a Student Radio Association Regional Officer and then SRA Development Officer.

On graduation he briefly worked for a media sales company before eventually joining The Radio Academy as its Skills Development Officer setting up its successful Masterclass series and cementing the Student Radio Awards as a key event in the radio industry calendar.

In 2000 Chris became an Agent at Wise Buddah before transforming the roster from radio only to a TV, Radio and Voice Over agency as its Head of Talent and subsequently Director of Talent.

After setting up North Media Talent, in October 2014 Chris was lucky enough to lead Challenge Radio, the very first pop up radio station for the UK Radio Festival/Radio Academy in Salford Quays. Built over a weekend, broadcasting 12 diverse and original hours of output across the UK and online by a true collaboration of radio industry professionals.

In his spare time Chris also speaks at a number of Universities, organisations and to students about the merit of working in the media industry.

Chris became an Honorary Life Member of the Student Radio Association in 2008 and is very proud to be returning as Demo Factor Head Judge!


Laughing, Kylie or Steps (depends on the day), days out with friends, the first G&T
Wonky Wifi on trains, Hayfever, shit waiters, people who take themselves too seriously, Mayonnaise
Favourite Drink
Tall cold G&T.
Radio Hero
I've been lucky to work with some brilliant presenters and have such respect for loads of them. Saying that it would be wrong of me to not mention Kevin Greening who was a creative radio legend.
Three Words
Don't stop believing!

The Other Judges

Adele Roberts's Profile Picture
Aled Haydn Jones's Profile Picture
Paul Sylvester's Profile Picture
Fiona Hanlon's Profile Picture